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We believe you can't call yourself a master of the new media technologies unless you have a grasp of the traditional arts. An eye for composition, content and quality often reflects foresight and planning that comes from working through the history of that medium. A lot of Gee-whiz effects become passé overnight as new techniques make them faster and cheaper. There are lessons to be learned in the classics, and when you can marry this artistic sensibility with the latest marvels you bring everyone with you.